The Green Zebra guide is a publication that encourages readers to explore the best of natural living in the Vancouver area. Through valuable discount passes and informative articles, Green Zebra promotes environmentally conscious and community-oriented organizations, and encourages consumers to embrace a more healthy and sustainable lifestyle. This attractive guide is targeted to a well-educated audience willing to pay for knowledge to help them make informed purchasing desicions that reflect their values. Green Zebra acts as a directory of local retailers, restaurants, studios and services that promote sustainable living. Each participating business provides a Green Zebra pass offering a discount or a free upgrade on their product or service. Participants are pre-screened to ensure that they promote eco-friendly living, embrace sustainable business practices, or nurture community development.