goodboog Global Virtual Catalog Inc.
Vancouver, British Columbia, Canada
http://www.goodboog.com
Contact Info
Company Info
Michael-James Pennie
Chief Marketing Officer
Founded: 2004
Number of Employees: 20 - 40
Category: Internet and Web2.0
Investment Information
Business Stage: Revenue Generating
Monthly Revenue:
Amount Sought: > 1M
Timeline: No Timeline
Funding Status: Angel
Investors:
Profitability Timeline:
goodboog is a Global Virtual Catalog of Firms and Professionals in 25 languages that provides a
platform to create a content managed global web presence, enabling the ability to market
products & services locally and abroad, and facilitate opportunities for importers & exporters
globally.
Clients who have a Virtual Catalog are simply not a one‐time annual purchaser. We have an
open platform, which enables the Client to upgrade and expand marketing & business tools as
add‐ons that integrate with the platform (e.g. Online Payment Transactions, CRM, Contact
Management, etc.). This ensures that Clients not only realize a one‐time value, but a continual
value in goodboog’s platform. Additionally, we will also have many forms of unique
target marketed and referral based advertising within the system. What this means for
goodboog’s revenue model, is that we will continually be able to up‐sell our existing and new
Clients with marketing and business tools that they actually need and that will actually give
them results.
ShowCompetitive Advantage
The competitive advantage of goodboog is that we have a much broader global reach in 25
languages than any of our limited identified competitors. Additionally and equally as important,
goodboog has an open developer platform, which enables Firms and Professionals in goodboog
to take advantage of the latest marketing & business tools made available in real time. This
enables goodboog to rapidly evolve in creating critical mass by giving our Clients and Users the
cutting edge in Internet business & marketing technology, while our ‘dinosaur’ competitors take
much more time to evolve by creating everything bureaucratically in‐house for their ‘closedwall’
platforms.
goodboog's market is not online limited to the language and demographic of North America
(5.1% of the world's population using the Internet), but worldwide in over 160 countries in 25
languages. Furthermore, we do not intend to limit ourselves to the proprietary technology
applications developed in North America alone, but seek to utilize application technologies
developed abroad and implemented to the goodboog platform democratically.
IP is an integral part of goodboog’s business. Besides logos being trademarked and code and
content under copyright, the international nature of goodboog requires goodboog to have a full
IP plan. We have consulted with lawyers in Canada and abroad, and are working out details to
protect all information and maintain control of content.
Milan Hucko – CEO
Milan, goodboog’s Chief Executive Officer (CEO), is the founder and leading team member
responsible for directing and overseeing all aspects of the company to ensure goodboog meets
it’s goals and targets aligning with the vision of the platform. Milan was born in Bratislava,
Slovakia, and has a strong international business background stemming from the inception of a
manufacturing company he started in 1989, which quickly grew in 4 years to over 400
employees and exported worldwide. Milan has an Economics degree, and brings a wealth of
leadership, project management, and international business experience in leading the team.
Gwyn Thomas Pritchett ‐ CTO
Gwyn, goodboog's Chief Technical Officer (CTO), is responsible for overseeing the development
and ongoing technical operations of the company. Gwyn was born in Ipswich, United Kingdom
and his background is in online business development, with a proven track record of managing
technical teams in a variety of web businesses. Gwyn is currently completing the remainder of
his Economics degree from Simon Fraser University, and is trained in project management, web
usability, and the latest web programming languages.
Michael‐James Pennie – CMO
Michael‐James, goodboog’s Chief Marketing Officer (CMO), is responsible for overseeing all viral
and social marketing development integration to the site, and all ongoing marketing aspects
relating to the company and the platform. Michael‐James was born in Vancouver, British
Columbia, Canada and his background lies in online business development, with a proven track
record in working with both public and private corporations in developing and marketing their
online presence, and managing the teams in order to do so. Michael‐James has an in‐depth
knowledge of the latest internet marketing strategies and trends on the web, in which he
applies to the advancing development of the goodboog platform on a day to day basis.
Peter Diveky – COO
Peter, goodboog’s Chief Operations Officer, is responsible for overseeing the ongoing internal
technical operations and establishing the marketing development out of goodboog’s office in
Prague, Czech Republic.
Jan Halvon – CPO
Jan, goodboog’s Chief Programming Officer, is responsible for managing the ongoing internal
technical development aspects of the platform.
Michal Valo – CLO
Michal, goodboog’s Chief Legal Officer, is responsible for all legal tasks in the European market
and complying with EU standards.
Additional Team Members:
goodboog contracts over a dozen full time developers with previous work experience with
Siemens, Apple, Google, and a wide variety of many other well‐respected technology
organizations. We pride ourselves in only employing the brightest and most talented people
possible.