QuickMobile: A powerful way to connect with Mobile Consumers

QuickMobile empowers businesses to extend their reach beyond the internet and their traditional marketing channels into the mobile domain, thereby allowing them to connect with their “on-the-run” consumers. QuickMobile’s software solutions allow organizations to deliver targeted mobile communications and applications quickly, easily, and cost effectively.

The QuickMobile Business Model:

Rather than having the recipient (consumer) pay for the content the QuickMobile business model dictates that the originator of the mobile content or service is the paying customer.

Revenue is generated in five ways:

1. Transactions (selling SMS and MMS messaging)  
2. Set-up and subscriptions services (software licenses)  
3. Professional services for mobile campaigns and customized solution development
4. Revenue share of promotional sales (coupons) and advertising to an opt-in mobile audience
5. Reselling or licensing mobile applets though Travel distribution channels (revenue share)

QuickMobile is patenting several technologies and system processes that have been identified during the development phase of the “Contextual Mobile Marketplace” system. Algorithms and methods for discovering, acquiring, verifying and distributing mobile advertising and sponsorship are particularly applicable and relevant to the overall QuickMobile offering.

QuickMobile is patenting several technologies and system processes that have been identified during the development phase of the “Contextual Mobile Marketplace” system. Algorithms and methods for discovering, acquiring, verifying and distributing mobile advertising and sponsorship are particularly applicable and relevant to the overall QuickMobile offering.

By deploying QuickMobile proprietary Contextual Mobile Marketplace  the customer's marketing cost center is transformed into a profit center. By selling advertising and sponsorship on each message sent to their mobile audience companies will capitalize on new revenue streams, provide better service and an improved end-user experience.  Defensibility in the Travel and Entertainment industry will also be achieved by attracting and deploying sponsorship and advertising partnerships as initial sales occur and customer marketing campaigns are delivered.

Patrick Payne CEO - Prior to founding QuickMobile Inc. Patrick was the founder and CEO of Mobile Operandi Communications Corp. that was sold in 2006 to Vantage Point Venture Partners. In 2000 Patrick worked as a senior executive with Ericsson in Brussels and was directly responsible for the Mobile Internet division including sales, business development, external partnering activities and mobile internet strategies. Patrick was also a co-founder and director of a successful software company Memex Software Inc. that developed and delivered a sophisticated television management system for to the world market notably DirecTV in the USA. In 1987, Patrick created the music for Test Drive the best selling computer game in the world for Distinctive software – now Electronic Arts. Patrick received a BA double major in Film & Television and Music from UBC. He is an active member and director of the Wireless Innovation Network of BC (WINBC) and WaveFront AC.  

Jim Udall, CTO - A veteran of both the personal computer revolution and the Internet revolution, Jim Udall’s career has spanned over 30 years in high technology research and development. During that period, Mr. Udall has participated in five startups and personally co-founded two of them. His last startup venture – Vienna Systems – was a pioneer in the Voice-Over IP arena, which ended in the successful acquisition by Nokia in December of 1998. As Chief Architect at the Nokia Mobile Phones Product Creation Centre in Vancouver for four years, Mr. Udall led the drive to higher functionality mobile phones focusing on the delivery of media rich services in the mobile environment.

Rick Christiaanse VP Sales and Marketing - An outstanding Sales and Marketing Leader with an exceptionally consistent record of leading international teams, delivering outstanding performance and adding substantial growth to revenue, profits and share value and created a revenue stream for ‘Shift Networks’ of more than $10M, achieving a margin of 68% and entering five new markets in just six months. With Clearnet he achieved unit sales of 68,000 within 3 months of product launch and it acknowledged as the most successful wireless launch in North America based on population. Within three years he developed a 750,000 customer base, representing a 12% share of the market.

QuickMobile has already raised $750,000 in cash and $150,000 from NRC-IRAP of the Canadian government. The founders have personally invested $150,000 cash into this venture. The company is currently seeking an additional $750K-$1M which will enable the company to gain significant market penetration and traction in 2008. The company will use the proceeds to:

• Deliver product to large enterprise clients and deploy mobile advertising campaigns with partners
• Support and expand initial customer base and obtain several key strategic brand name customers
• Key company hires in marketing & sales, program management, support and development team
• Continue NRC development project and scalability of the Contextual Mobile Marketplace engine
• Working capital for operations. It is projected that QuickMobile will achieve profitability in 2009.