Spa Boutique is my second online retailing business.  My other main business is a day spa which began in September 2003.  I have spa and skin care background.  My idea is to grow Spa Boutique to compete with www.sephora.com - offer a Canadian alternative.  I also want to create a wholesale division based on research and customer response.  The business model might be a distributor, wholesaler, spa consulting and online retailer.  Using modern technology and personal cusotmer service techniques will be imperative to success (videio taping, blogging, forums, selling information).